There is one simple fact at the core of Eyeplan’s business. That fact is that we are not successful unless our Associate practices are successful.
Based on this simple premise, the Eyeplan support team work hard with Associate practices to not only help promote Eyeplan but also to help practices promote themselves in their local communities.
The support we offer is tailor-made to each practice’s needs; being independent means we are not all the same.
Associate practices can expect to benefit from:
- Training: helping practice teams promote Eyeplan and promote the practice. Training is 'on demand' and the team is always happy to visit Associate practices and work with owners and staff.
- PR: free promotion in the local press for the practice. If you have some news you would like to get published (Eyeplan connected or not) then we will research your local media, write the press release and liaise with your local journalists to get it published. If a traditional press release campaign is not appropriate, we can advise on other options such as advertorials, opinion pieces and case studies.
- Design: everything from practice leaflets to custom posters, Eyeplan will help you present your practice in the best way possible.
- Eyeplan Connect: the managed direct mail service. Inside the Associates area are many campaign ideas to inspire practices to communicate with their patients and potential patients.
- Marketing Bulletins: every month Eyeplan sends its Associates great ideas on how to promote themselves. Inside the Associates area are all past bulletins, ready to inspire.
In addition Eyeplan employs professional marketing experts to help you review your marketing plans and develop new ones with you.
All Eyeplan practice support services are free to Associates.